Art Direction by Gigi Mcgee

Union Transfer was a semester long branding project where we chose an existing company or organization and revamped their logo, etc. I chose the Union Transfer, which is a music venue founded in 2011 in Philadelphia. The building it resides in has a rich history, which I wanted to capitalize on in my rebrand. This brought forth some interesting challenges, like how to brand for a building and not a service or product.